Oxxo, 2008

Emilio Chapela

Emilio Chapela
Oxxo. From Logo Paintings.
2008
Acrylic on canvas on wood
100 x 200 cm
FEMSA Collection

The Logo Paintings series deconstructs brand logos central to consumer culture. To create these pieces, the artist took the colors characterizing these commercial entities and calculated the percentage of each before painting them as layers on the canvas. This particular piece references OXXO, a heavily-present convenience store chain in Mexico and other Latin American countries. Even in its abstraction, the brand is recognizable to those who routinely see it, illustrating logos’ influence on perception and consumption patterns within a community.

Other work from Emilio Chapela

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